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The Commercial Factory

Our Services

Commercials

After 30 years in the business of making local commercials we've produced thousands of commercials for hundreds of companies. Let us show you what we can do for your business. VIEW Video Examples We follow have a straightforward process when creating a commercial: Creative Brief: First, we like to find out about your business, what your product or service is and what type of message that you would like people to know about. We've got a GET STARTED link at the top of our site which takes you to a page we call the Creative Brief. It allows you to tell us everything we need to know in helping you put a TV commercial together. You can also look through our TIPS pages and maybe pick up some ideas that you weren't aware of when it comes to advertising. Script: With the information you provide, we go away and start writing the script. We may write just one version or we may write a few drafts before we get the final version. Now is the time to make suggestions and changes while it's all on paper. It gets more expensive if we have to make changes after we have shot footage or hired talent to revise something. When you are satisfied with the script we start to put the other pieces in place. Budget: With the script finalized we can now determine the cost of the production. There isn't a set price for a production as there are too many variables. It's very much like buying a house or a car, you don't pay the same price for different models, it depends on the options. With production, some options take more time and perhaps more cost. Sometimes we can apply economies of scale and gather material for future uses too. We don't have a set cost for a :15 or :30 commercial but we have a range that we can discuss with you. Once the script is completed we can give you a more accurate idea of the costs. Production: Then we'll determine a time to shoot footage if it is needed. We'll go through our schedule and your schedule and see what may work best. If we are utilizing on camera talent we'll need to check their schedule as well. Once we've set our shoot date we'll come to your business, or another specific location, and get the material we need. It may take an hour or it may take a day, just depends on what what the script calls for. Post-Production: With the footage completed we begin the process of post production. The script gets sent to an announcer to record the voiceover. We use voice talent from across North America so that we can provide you with a distinctive sound for your production. The editing process may take a few hours or pehaps longer if we are creating 2D and 3D animations for you. When we've got something to show you we post it to our Client Preview site so you can take a look. We wait for your feedback if changes or revisions are needed. Once you are satisfied with the final version we'll prepare the file for electronic delivery to the broadcaster you're working with. We also provide your commercial in a form that you can use on your own website, at no additional charge. If you want to use your voiceover for a radio ad, we'll prepare the file for the station and send it too them too.

Marketing Videos

If your business is online you need to show people what you do, not just tell them. Video is the most effective way to present your product or service. We can help you produce direct results. VIEW Video Examples If a picture is worth a 1000 words, it's been said a moving picture is worth 10,000. Telling a potential customer something is one thing but showing them about your product or service can make all the difference in whether you close the sale. Video has been used by companies for years, first with VHS tapes, then CD video clips, productions on DVD and now BluRay. Along the way the Internet also became an invaluable method to tell the world about yourself, instantly. Which ever way you'd like to deliver your message, we can help. We've been writing, producing, shooting and editing video productions for three decades. It's simple to get started: Creative Brief: Before we can tell others about your product or service we need to learn about it ourselves. We've got a GET STARTED link at the top of our site which takes you to a page we call the Creative Brief. It allows you to tell us everything we need to know in helping you put a video production together. We'll also begin to discuss what format your video will take. Do you need to make multiple copies of a DVD for distribution or upload a clip that you can stream from your website? As technology changes we are able to offer you the latest ways to achieve this. We can produce and deliver HD productions to BluRay or DVD. SD is still a format that can work for many applications and is a viable option too. Script: With that information we can get started writing the script. We may write a few drafts before we get the final version. Now is the time to make suggestions and changes while it's all on paper. It gets more expensive if we have to make changes after we have shot footage or hired talent to revise something. When you are satisfied with the script we start to put the other pieces in place. Budget: With the script finalized we can now determine the cost of the production. There isn't a set price for a production as there are too many variables. It's very much like buying a house or a car, you don't pay the same price for different models, it depends on the options. Are we shooting in HD or SD? Do you need 500 copies printed on DVD or one file formatted for online? With production, some options take more time and perhaps more cost. Sometimes we can apply economies of scale and gather material for future uses too. With the script coming together we get a better sense of what needs to be done and can provide you a more accurate idea of the costs. Production: Footage may be shot over various locations at various times. Shooting staff in action with the product or customers seeing the benefits may be all part of the message that gets delivered. Sometimes this can be a short process or sometimes when weather is an important part of the process it may take much longer. Post-Production: Once we have all the material needed, footage, graphics, music, narration, we begin the process of post production. This can take a matter of hours for short productions or a matter of days for more involved projects. Your input and feedback is welcome and in fact necessary as we go through the editing so that the final product stays on track with your vision. Once you are satisfied with the final version we'll prepare the file in the format that is required.

Photography

We take the mystery out of f-stops, shutter speed and flash and have the knowledge needed to create truly great photographs. Photography is more than a point and shoot experience with us. VIEW Photo Gallery We are the official action photographer for the Lethbridge Hurricanes and the Lethbridge Lacrosse Association so we know how to capture the fast stuff. But we also can handle the things that don't move like commercial product photography and everything in between.

The Commercial Factory

Higher Learning

Sat - 27 Feb

One of the things that I've always found enjoyable about my job is the opportunity to see places that a lot of people may not normally get to see. This week I've been shooting for both of Lethbridge's higher learning institutions. Lethbridge College hired me to work on a series of 12 videos for the College that documents the incredible variety of courses they offer. It really is quite amazing the types of programs that students can enroll in and turn into fulfilling careers.

Hockey Night in Alberta

Wed - 10 Feb

Everyone knows about Hockey Night in Canada but not as many people may know about a team of broadcast pros that shine a little light on Junior Hockey in the WHL. Shaw TV has been broadcasting a season schedule of games across western Canada for at least 5 years now. I say 5 years because that is how long I've been freelancing on the crew whenever it's in this part of the province.