The Commercial Factory - Behind the Scenes

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There is often more to what meets the eye in the production of a TV commercial. When we undertook an image commercial for Simmons Hot Gourmet Products we needed to create an effective way to convey that their specialty hotsauce, Basil's Fire 'n Brimstone is a very hot product. The idea developed that this product is so hot you could even use it in place of a campfire to roast your marshmallows. However, you wouldn't want to use it that way because of it's wonderful flavour.

Camera ready to record Basil's Fire n' Brimstone in campfire setting. Marshmallow was actually in the scene and set on fire with butane torch. Fire from the bottle was added in post-production.

Jim McNally lines up the shot in daylight and then waits for dusk to fall. Several lights are used to highlight the bottle and the campfire scene.

In post-production the footage is loaded into our computers and gets manipulated in a program called After Effects. This allows us to add the fire effect to the bottle and the talent of the commercial, Basil Simmons, into the background scene.

After Effects is the industry standard for manipulating grahics and creating motion. This timeline was used to create fire coming from bottle

The completed version of the :15 spot for Simmons Hot Gourmet Foods