Having a strong commercial message is very important with any form of advertising. With television possessing so many aspects unavailable in radio and print, special attention is always dedicated to creating your own unique message. A "Creative Brief" is completed with clients to determine an appropriate strategy. We ask questions such as:
What is the specific key task this campaign is designed to accomplish?
What is the main reason customers should choose you over your competitors?
How or why can this benefit be offered to customers?
What personality do we want to convey?
Who is the target audience or ideal prospect?
Who are your major competitors?
How do they advertise? If so, how do they position themselves?
The list of questions to answer is extensive, but the result is a solid marketing strategy. We also want your television to work in harmony with your other advertising for media synergy.
Experience - All creative and production staff at The Commercial Factory are highly trained, with many years of experience in all facets of broadcasting and production.
Equipment - The Commercial Factory strives to stay on top of current technology. The Final Cut Pro non-linear digital system and Adobe After Effects 2-D & 3-D animation software are standards in the industry.
Talent - The Commercial Factory utilizes the best professional voice-over and on-camera talent available to us. Many of our voices are industry professionals from around the world.
Cost Effective - The Commercial Factory has produced award-winning commercials, corporate videos, and infomercials quickly and cost effectively. Production costs are a fraction of the cost of stations and production houses in larger centers (Calgary, Edmonton)
