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Business Name:
Contact Name:
Address (Street / Box No.):
City:
Province/State:
Country:
Postal/Zip Code:
Phone Number:
Fax Number:
E-mail Address:
Campaign Start Date (yy/mm/dd):
Total Budget:
(Airtime and Production)
Marketing Objective:
(Key task this campaign is designed to accomplish)
Benefit to Customers:
(Main reason customers choose you over competitors)
Support of Benefits:
(How or why this benefit is offered)
Target Audience - Broad Range:
(ie. Males 18-34)
Ideal Prospect:
(Describe target as individual with lifestyle and relevant personal characteristics)
What are the impressions consumers have about your business?:
(Why do customers deal with you, what do they think of when they hear your name?)
Basis for Distinctiveness:
(Unique benefits, products, character, target group, location, equipment)
Mandatory Elements:
(co-op, logos, slogans, jingle)
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