Creative Brief - please tell us about your business

Business Name:

Contact:

Address:

City:

Province: Please Select Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon

Postal Code:

Phone:

email:

Campaign Start Date: ...

Marketing Objective:
What is the key task this campaign is designed to accomplish? What will happen, that is not happening now, if the advertising is successful?

Strategic Benefit:
Main reason customers are expected to choose your business in preference to competitors. Key thought you want customers to associate with your business over time. What makes you distinct from others.

Character:
Personality you wish the advertising to convey.

Target Audience:
Describe target as an individual. (ie. males 18-34) Include lifestyle and relevant personal characteristics. (ie. income level, age of vehicle, interests)

Consumer impressions
Why do customers deal with you, what do they think when they hear your name

Mandatory elements:
What visuals, slogan, jingle, co-op or other elements must be incorporated.

Net Takeaway:
Drawing from everything above, summarize in a short simple sentence the key message you want viewers to know.

Attach file:
Send us your logo and/or other important files.

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