The most effective advertising brings in the most sales for the least amount of money spent. Spending your money wisely means a little planning and forethought should go into what you want potential customers to know about your business.
Your ads should convey a clear message and be simple, uncluttered and original. Also try to include many of the following elements:
The commercial should of course include your business name and logo. Include the address when it is important that the viewer knows how to find you, such as in a retail operation. Include the phone number when you want to direct them to contact you that way, if you don't operate in a storefront type business. If you have a web site that may help a potential customer find out more about you, then include that too. A caution though, having every conceivable method of contact included often ends up as clutter and is difficult for a viewer to see everything in the time available. The saying, "less is more" can be applied here, pick the best method for your business of how you would like a potential customer to contact you. Leave the rest on your business card.
Compare sales before, during and after your advertising campaigns. If the goal of your advertising is to sell more products or services, you will measure success through measuring sales. If it is to promote your corporate image, sales may increase more slowly over time. Remember that one ad presented one time is not enough; it takes repetition to get through to customers.
Your ads should convey a clear message and be simple, uncluttered and original. Also try to include many of the following elements:
- grab the viewer's attention with a strong beginning
- inform the viewer of the benefits of your product, service or store to them
- provide an incentive to buy (low price, improved quality, etc.)
- set a deadline for viewers to take action
The commercial should of course include your business name and logo. Include the address when it is important that the viewer knows how to find you, such as in a retail operation. Include the phone number when you want to direct them to contact you that way, if you don't operate in a storefront type business. If you have a web site that may help a potential customer find out more about you, then include that too. A caution though, having every conceivable method of contact included often ends up as clutter and is difficult for a viewer to see everything in the time available. The saying, "less is more" can be applied here, pick the best method for your business of how you would like a potential customer to contact you. Leave the rest on your business card.
Compare sales before, during and after your advertising campaigns. If the goal of your advertising is to sell more products or services, you will measure success through measuring sales. If it is to promote your corporate image, sales may increase more slowly over time. Remember that one ad presented one time is not enough; it takes repetition to get through to customers.
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